Strategic Framework
Strategic spineOne narrative, four proof pillars
Winning argument
Audience
Market
Media
Proof
Brief chaos madeEASYfor media agencies
Pitch Peasy helps media agencies turn a complex brief into mapped requirements, traceable evidence, clear strategic decisions and editable pitch decks, with human review at every gate.
BUILT FOR TEAMS
Professionals and Agents in the same deck.
Agents propose. Your team decides. Every approval stays attached to the slide.
Al Noor Telecom · Strategy deck3 people · 4 Agents in the deck
01Strategic Framework
02Market Prioritisation
Tala attached 3 sources
03SWOT Analysis
04Competitive Landscape
05Audience Personas
06Media Approach
07Channel Mix
08Budget Allocation
Ahmed proposed a budget rebalance
09Measurement Framework
Ada linked every KPI to its source
10Activation Roadmap
ActivityTala attached 3 sources · slide 2Ahmed proposed a budget rebalance · slide 8Ada linked every KPI to its source · slide 9
Media Agency ProfessionalsAgentsIllustrative workflow with synthetic placeholder data.
HOW IT WORKS
See where Pitch Peasy excels.
Nothing in the deck appears out of nowhere. Start from any input, then follow four steps where you can see what came in, what came out and who signed it off.
1START WITH ANY INPUT
A prompt, a brief, a folder of attachments.
Type what the pitch needs and drop in whatever you have: the client brief, last year's deck, a budget sheet, brand guidelines. Everything that follows traces back to this input.
New pitchAl Noor Telecom · Prepaid 5G launch
What do you need?
Attachments
- pdfAl-Noor-5G-brief.pdf
- xlsxmedia-budget-2026.xlsx
- pptxCompetitor Analysis 2026.pptx
- pdfbrand-guidelines.pdf
- csvga4-export.csv
Or attach from
Google Drive
Slack
Google DriveSlackPitch created · 5 inputs attachedStart the pitch
2CRACK THE BRIEF
Every requirement points back to the sentence it came from.
Pitch Peasy structures the brief into requirements, deadlines, open questions and constraints your team can review before strategic work begins.
Al-Noor-5G-brief.pdf11 requirements mapped · 1 open question
The brief
Al Noor Telecom is the third-largest mobile operator in the Gulf and today the only one without a prepaid 5G offer. Its network upgrade was completed last quarter and the refreshed brand identity is described in the attached guidelines. Previous prepaid campaigns leaned on retail promotions and outdoor, with digital limited to performance search. Al Noor Telecom will launch a prepaid 5G plan in the UAE, Saudi Arabia and Qatar, going live on 14 March. Proposals are due 27 February at 17:00 GST. The core audience is 18 to 34, urban and mobile-first, with a secondary focus on expat families and value seekers. The media budget is AED 2.4M excluding production. We want to lift aided awareness to 40% and drive 25,000 plan activations in the first eight weeks. The plan should be digital-first, with OOH limited to Dubai; influencer activity is out of scope. Please submit a strategy deck and a channel plan. Creative assets may be supplied by our team. The competitor analysis and last year's media performance are attached for tone and level of detail, and the internal team can share the current customer segmentation on request.
Requirements
MarketsTimingAudienceBudgetObjectivesScopeOpen question- Markets · UAE, KSA, QatarR01
- Launch date · Go-live 14 MarchR02
- Submission · 27 Feb, 17:00 GSTR03
- Core audience · 18 to 34, urban, mobile-firstR04
- Secondary audience · Expat families, value seekersR05
- Media budget · AED 2.4M, ex. productionR06
- Primary objective · Aided awareness to 40%R07
- Secondary objective · 25k activations in 8 weeksR08
- Channel scope · Digital-first, OOH Dubai onlyR09
- Exclusion · No influencer activityR10
- Deliverables · Strategy deck + channel planR11
- Open question · Is creative supplied by the client?R12
3BUILD THE EVIDENCE
Sourced facts and open assumptions never get mixed up.
Sourced facts, working assumptions and open gaps stay separate, visible and ready for review.
Evidence ledger0 sourced · 0 assumption · 0 gap
Sourced facts0Assumptions0Gaps0
Mobile subscriptions in the UAE: 212 per 100 peopleThe World BankSource verified
Category media attention across the GCC up 31% in Q1GDELT ProjectSource verified
A competitor launched a comparable prepaid 5G plan in KSA in JanuaryWeb SearchSource verified- ?The AED 2.4M budget is net of agency feesWorking assumption · TeamNeeds client confirmation
- No first-party CRM data is available yetUnresolvedOpen gap
4SHAPE THE ARGUMENT
Every decision keeps its reasons attached.
Your team makes the decisions. Pitch Peasy keeps the evidence, tradeoffs and rationale connected as the storyline takes shape.
Storyline0 of 12 sections
- 01AgendaDecided
- 02Who we areDecided
- 03What we heard12 requirementsDecided
- 04Market context3 sourcesDecided
- 05Audience2 sourcesDecided
- 06The strategic idea4 sourcesIn review
- 07Media approach2 sourcesIn review
- 08Channel mix3 sourcesIn review
- 09Budget allocation1 sourcesPending
- 10Measurement framework2 sourcesPending
- 11Activation roadmapPending
- 12Next stepsPending
Decided0
In review0
Pending0
Evidence linked0
Storyline approved by Strategy Director
5BUILD THE DECK
The approved thinking, laid out.
Decisions become slides your team can open, change and present. Every slide still points back to the decision that produced it.
Al Noor Telecom · Strategy deck10 slides · all editable
01Strategic Framework
02Market Prioritisation
03SWOT Analysis
04Competitive Landscape
05Audience Personas
06Media Approach
07Channel Mix
08Budget Allocation
09Measurement Framework
10Activation Roadmap
Media Planner is editing slide 01 · Strategic FrameworkLinked to decision 06
Send the deck to
Email
EmailIllustrative product views with synthetic placeholder data.
Designed around the sources and platforms you already use.
Bring public data, research subscriptions, client inputs and agency-owned platforms into one reviewable source layer.
Platforms
Research sources
Sources and platforms listed are those currently integrated or available in the project. Logos belong to their respective owners.
The thinking, ready to present.
Every deliverable uses the same reviewed evidence and decisions, from market prioritisation to measurement, and stays fully editable.
Meet the Cast of Agents
A growing set of Agents for the research, strategy, media and measurement decisions inside a modern pitch.
Pitch Journey Guide
Peasy
Keeps project status, next steps and human approvals visible.
Evidence & Research
Tala
Keeps facts, assumptions and open gaps separate.
Strategy Integration
Valentino
Turns evidence into a sharp strategic argument.
Narrative Orientation
Lyra
Shapes the pitch story and slide sequence.
Market & Category Intelligence
Sanya
Frames markets, categories and local context.
Audience Strategy
Jasmin
Clarifies audience segments, needs and moments.
Competitive Intelligence
Fabis
Maps competitors, whitespace and pressure points.
Media Strategy
Atlas
Connects channels to roles across the journey.
Investment Planning
Ahmed
Translates priorities into budget choices.
Measurement & Effectiveness
Ada
Links objectives, KPIs, metrics and sources.
Performance Marketing
Nikhil
Shapes platform strategy and slides from shared evidence.
Your Agent
Your Agent
A future Agent shaped around the way your agency works.
Private beta
The next Pitch starts messy.Make it Peasy.
Early access for media agencies looking for a clearer, more transparent path from brief to strategic deck.
Scope and private-beta pricing discussed during onboarding.